Radiohead?

The news went around the world. Radiohead is distributing their new album over their website - and the customer could choose how much to pay for a song.

As well as this is a big step against the music industry - looking behind the scene will show that they missed the target.

At first, Radiohead is now performing what indie artists and bands doing already long time before. One example is Alun Parry a songwriter from Liverpool and front man for The Alun Parry Band. They launched the idea on his website several months ago.



The second part Radiohead missed, why they do not use more distribution channels such as online music stores in addition? With simply selling their songs through the website they'll never reach enough people to impress the music industry. So seems this action is just a favour to themself.

Sorry for that words, but currently it seems that this is not seriousness. They missed their homework.