The war of loudness

It's a never ending discussion in subject of mastering. Most engineers needs to catch the time and master a song on "industrial standard". In the past this standard moved forward from dynamic to loudness.

What ever that means - for the customer and listener of music one knob switched converse.

In the 90s the volume knob of the home HiFi system mostly knows the direction up. With current records, the knob has to get moved down.

But why? Current productions are mastered to get out the most loudness with loosing dynamics - why ever - and catch a new customer experience. In fact, most engineers had to mess with this loudness war and produce the same way.

Turn Me Up - A project against the loudness war.

Hard to reach but welcome - this project want to get back the dynamics of a song with a compromise between dynamics and loudness.

Every musician and engineer should have a look at the project site and think about alternatives to the current situation.

http://www.turnmeup.org